Digital Director, NARAL Pro-Choice America, Washington, DC

Digital Director

Posted on: November 6, 2014
Application deadline: December 29, 2014
Posted by: NARAL Pro-Choice America

NARAL Pro-Choice America and NARAL Pro-Choice America Foundation seek an experienced and dedicated Digital Director for this dynamic, mission-driven organization that has been at the forefront of the fight for reproductive rights since its founding in 1968. NARAL has an annual budget of approximately $12 million and encompasses a 501 (c)(3), a 501 (c)(4), and a political action committee.

NARAL Pro-Choice America is the nation's leading advocate for reproductive freedom and protecting a woman's right to choose her own reproductive destiny. With more than one million members and supporters, NARAL Pro-Choice America is dedicated to mobilizing and building the base of pro-choice advocates, identifying and supporting pro-choice candidates, and advancing sound reproductive policies that support women and families at all stages of their reproductive life. These policies include preventing unintended pregnancy, bearing healthy children, and choosing legal abortion.

The digital director reports to the Campaigns Director and works closely with the Senior Vice President for Campaigns & Strategy and others on the organizations leadership team to expand the organization's online presence by engaging new supporters, developing the organization's social media strategy, raising money for NARAL Pro-Choice campaigns and ensuring that NARAL Pro-Choice America stays on the cutting edge of social media trends and technology.

SUMMARY 

The Digital Department is responsible for building and maintaining the organization's online community. The department also works closely with the Development, Communications, Affiliate and Political teams to ensure that our online program advances the organization's fundraising, growth, messaging and electoral priorities.

RESPONSIBILITIES

• Developing the strategy and managing the implementation of the organization's online activities including growth, fundraising and communications.
• Develop content and engagement strategy for the NARAL Pro-Choice America website, blog and social media outlets;
• Develop email program and campaign narrative to maximize revenue and online activism for NARAL Pro-Choice America
• Develop and execute long and short-term strategic plan and budgets for list retention and acquisition with goal to grow digital presence for both organizing and fundraising;
• Oversee online fundraising program, including email communications with members;
• Oversee development of online technology including website, content management and approval and proofing systems;
• Ensure that all online systems are working seamlessly and supporting the work of other departments;
• Develop strategy for and manage implementation of content production for NARAL Pro-Choice online properties including website, email, social media
• Work with other department directors to ensure that work is integrated and organization's online needs are being met;
• Work with the VP of Development and the Deputy Director for Membership to create and execute integrated digital fundraising plan with other membership funding streams;
• Create and maintain contribution pages for offline events and working with the Development Department to manage digital outreach for these events;
• Oversee long term development projects;
• Develop income and expenditure budget for digital program;
• Develop and monitor departmental budget;
• Perform other duties as assigned.

QUALIFICATIONS

• Candidates for this position must be creative, innovative leaders with 7-10 years of digital experience that includes running robust online fundraising and acquisition programs and managing staff.
• Candidates should have an expertise in advocacy campaigns, technology management, online fundraising, email communications, list building, content development and social
  networking.
• Candidates must have a college degree and an interest in reproductive, social and economic justice issues and advocacy.
• Commitment to NARAL Pro-Choice America's mission and goals.

A commitment to contributing to a workplace environment in which diversity is valued and supported.

HOW TO APPLY

NARAL Pro-Choice America is an equal opportunity employer committed to inclusive hiring and dedicated to diversity.

To apply for this position, please send a resume and a substantive cover letter to:

Ms. Shaki Bello-Botts

NARAL Pro-Choice America

Email: digitaljobs@prochoiceamerica.org

Digital Director - Equality & Culture Project, UltraViolet

Digital Director - Equality & Culture Project

Posted on: August 26, 2014
Posted by: UltraViolet

UltraViolet combines innovative, cutting-edge organizing with grassroots, people-powered actions to fight for equality and progress. UltraViolet is building an online community of women and men fighting to expand women's rights and combat sexism everywhere—from politics and government to media and pop culture. With over 550,000 members across every state and congressional district, we make our voices heard to further the cause of full equality, empower women, and fight attacks on women's rights. Since our launch in early 2012, millions have spoken out in favor of fair pay, equal representation, and health care, and protested against far-right attempts to control women's health and lives.

THE EQUALITY & CULTURE PROJECT

UltraViolet's Equality and Culture Project is a major new effort tapping into the limitless power of women and men who believe women deserve opportunity, freedom and equality. The project aims to expand the cultural conversation about how women lead their lives. There is an increasingly public dialogue about what a woman should and shouldn't do, how she should or shouldn't be at work, at home, with children, with partners and more. At the same time, our political discourse is often limited to fighting back on limitations to reproductive rights, rather than a proactive discussion of our productive rights, of how women can be productive in any facet of our lives and the reality of the lives we live. Through the Equality and Culture Project, we believe that we can unite and create a new moral standard for the lives women are leading today.

THE POSITION

The Equality & Culture Project Digital Director will create and guide the project's national digital strategy, from conception to implementation. As Digital Director, you will identify engagement opportunities, lead the project's digital strategy, and oversee all tech-based outreach efforts. The Digital Director should be an expert in email outreach, social media management, and the analysis of digital metrics with a strong background in project and staff management, ready to spearhead the digital component of this fast-expanding project.

The Equality and Culture Project Digital Director is a senior project position--we're looking for someone who has a proven ability to run high profile, media-genic outreach efforts that engage hundreds of thousands of people and make a mark culturally and socially. If you have a passion for engaging people, an eye for media-worthiness, and a finger on the pulse of America's diverse and ever-changing culture, you should apply for this position.

The ideal candidate for this position has successfully run a state or national-level digital program, including email outreach and social media platforms, with proven experience in project management, staff management, and digital program strategy. This person should be both detail-oriented and flexible, and able to comfortably juggle multiple tasks. A sense of humor and ability to work with our small (and mighty) team is a must.

The Digital Director will report to the Project's Campaign Director. UltraViolet operates a virtual office and has staff throughout the country.

RESPONSIBILITIES

• Create and manage the Equality and Culture Project's overall digital strategy, including email, social media, and website channels.
• Manage the online launch of the Equality & Culture Project as well its integration and coordination with other UltraViolet campaigns.
• Identify, hire, and manage a team of digital staff.
• Monitor cultural and social events for potential collaboration and new campaign approaches.
• Manage the testing and launch of the Equality & Culture Project's online identity and establish systems for open-source curation of content and creative assets.
• Develop detailed campaign plans working with team members and partners.
• Work with the Equality and Culture Project Director, the UltraViolet team, and consultants to develop campaign materials and ensure that digital assets are maximized in key markets.
• Coordinate with on-the-ground organizers to integrate online and offline activities.
• Continually analyze and report out on data and the impact of the campaign's digital program.

QUALIFICATIONS

• 5 years relevant campaigning experience; specifically, experience managing a national or state-level digital program, including email outreach and social media platforms.
• Experience with communications and media strategies; proven track record of generating earned media.
• At least two years staff oversight experience.
• A demonstrated project management background.
• Proven writing ability in relevant setting (a.k.a., action emails, not thesis papers)
• Ability and willingness to turn on a dime when opportunity knocks.
• A team player who also can work and manage projects independently.
• High comfort level with technology.
• Comfortable with a virtual office.
• Knowledge about cultural issues related to women's issues is a plus.

HOW TO APPLY

Contact — Apply for this position at http://ultraviolet.theresumator.com/apply/

Timing — Resumes will be reviewed on a rolling basis.

Location — UltraViolet operates a virtual office and has staff throughout the country. Location for this position is flexible.

Salary — Commensurate with experience and skills. Competitive benefits package.

UltraViolet is an equal opportunity employer.