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Friday, October 18, 2013

Director, Direct Marketing, Ms. Foundation for Women, New York, NY

Director, Direct Marketing

Posted on: October 17, 2013
Posted by: Ms. Foundation for Women

The Ms. Foundation for Women fights to eliminate barriers for all women. We fight to keep lawmakers and public figures in check, to protect and fortify our fragile successes, and to secure the same opportunities for all women in the U.S. We strategically target and tear down obstacles that stand in the way of each and every woman's health, safety and economic well-being, with a particular commitment to building the power of low-income communities and women of color. Our fundamental belief is that when even one woman is held back, it diminishes us all.

How do we accomplish all we do? By speaking out and demanding change on the most pressing issues facing women today. By investing funds — and more importantly — time, expertise and training in over 100 trailblazing organizations nationwide. By connecting these groups so they can magnify their impact. By possessing deep knowledge of women's experiences on the ground and advocating for policy solutions on the national stage.

There's more to do — and with your help, we're doing it. Because to secure a better future for ourselves, our families, our communities, this is a fight we can't afford to lose.


This position reports to the Vice President, Development and has primary responsibility for growth of donor acquisition primarily through direct mail, telemarketing, and online strategies.

  • Develop the strategy and manage the direct response fundraising plan
  • Manage the budget for direct marketing including projections and maintenance of expenses
  • Plan and manage the department's solicitation/communications calendar
  • Coordinate mail appeals with the major gifts mail and email plan
  • Implement testing of control pieces to test new strategies
  • Write or edit direct mail copy and design pieces as needed
  • Write fundraising e-appeals and web copy and evaluate and report on results
  • Create a online donor marketing plan
  • Manage search engine advertising to maximize donor revenue
  • Oversee design, production of printed pieces and manage vendor relationships
  • Work with Communications staff to ensure current and accurate web content
  • Source out stories and photos from Ms. grantees that will appeal to donors
  • Design and manage a fundraising funnel on the web
  • Manage a retention plan for donors including the reactivation of lapsed donors
  • Write acknowledgments to link direct mail and online strategies
  • Design and write donor newsletters
  • Oversee the design and copy of the annual report
  • Manage DM list rental process to maximize revenue returns and minimize costs
  • Bachelor's degree required.
  • 3-5 years' experience working in direct response fundraising.
  • Solid Word, Excel, Powerpoint, Photoshop skills
  • Some experience with HTML and a solid background in understanding the technology behind web marketing and search techniques
  • Strong team player with strong degree of organization, initiative, attention to detail, timely follow-through and high standards for accuracy and efficiency.
  • Excellent communication and interpersonal skills; a demonstrated team player and a good sense of humor.
  • Extensive knowledge of and experience with web and email software and online donor management systems
  • Commitment to social and economic justice for women
Additional information on the Ms. Foundation can be found at


Please submit a cover letter and résumé in confidence to Human Resources:

Please no follow-up phone calls or faxes. We regret it will not to possible to communicate with candidates except those who most closely match our requirements. Thank you.

The Ms. Foundation for Women is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, or any other legally protected status.

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