Manager of Online Advocacy & Engagement, Center for Reproductive Rights, New York, NY

Manager of Online Advocacy & Engagement

Posted on: April 8, 2013
Application deadline: May 3, 2013
Posted by: Center for Reproductive Rights

CENTER BACKGROUND

Founded in 1992, the Center for Reproductive Rights is a non-profit organization that promotes women's equality worldwide by securing reproductive rights in constitutional and international human rights law. Its mission is straightforward and ambitious: to advance reproductive freedom as a fundamental right that all governments are legally obligated to protect, respect and fulfill. The Center is unmatched as a reproductive rights organization in its expertise on US constitutional law, comparative law and international human rights law.

The Center works across the globe on issues including access to life-saving obstetrics care, contraception, abortion services and comprehensive sexuality information, as well as the prevention of forced sterilization and child marriage. It has brought groundbreaking cases before national courts, UN committees and regional human rights bodies. It has built the legal capacity of women's rights advocates in more than 50 countries.

In addition to a headquarters in New York City, the Center has offices in: Washington D.C.; Bogotá, Colombia; Kathmandu, Nepal; Nairobi, Kenya; and Geneva, Switzerland. It employs more than 100 professionals from Chile, Colombia, Croatia, Kenya, Korea, Nepal, Nigeria, the Philippines, Slovakia, Sweden and the US.

DESCRIPTION

The Center for Reproductive Rights' Manager of Online Advocacy and Engagement is a dynamic, self-motivated individual with a passion for global human rights working as a key member of an ambitious and enterprising Communications Department that has recently expanded its reach significantly online and in the media through the launch of a major national engagement and public awareness campaign called Draw the Line. The Manager of Online Advocacy and Engagement is the lead individual in developing and executing a highly effective and data-driven online advocacy program designed to increase the number of supporters on the Center's email list, expand the size of the Center's online community through social media, and to ultimately, convert online users into Center advocates, and in collaboration with the Development team, into donors. S/he reports directly to the Director of Communications Operations; works closely with Senior Digital Producer and Project Manager, Senior Writer/Editor, and the Senior Creative and Designer on the team; and shares management of the online communications assistant with the Senior Digital Producer and Project Manager. S/he is also a crucial partner to the Center's Manager of Direct Response, a member of the Development Department reporting to the Director of Individual Gifts.

RESPONSIBILITIES

• Create effective online communications strategies that utilize web, email, and social media channels to expand the Center's online community; promote the Center's profile and work; drive email list growth; increase the number of supporters on social media.
• Identify potential online advocacy opportunities within the Draw the Line campaign, Center litigation and federal and state advocacy, current legislative issues, and news developments, and write and edit email alerts and social media posts, obtaining approvals when necessary from content stakeholders and collaborating with the Communications team to ensure an integrated approach that connects online content and media placements.
• Support the Manager of Direct Response in meeting monthly and annual online fundraising goals through the development of effective fundraising emails and strategic use of the Center's supporter data. (Performance evaluation will be directly tied to the strength of the Manager of Online Advocacy and Engagement's support in achieving these goals.)
• In close partnership with the Center's direct response consultants and the Manager of Direct Response, write all fundraising emails (excluding renewals and year-end messaging, content development for which will be led by the Manager of Direct Response).
• In cooperation with the Manager of Direct Response, collaborate with the Center's direct response consultants on ensuring effective, coordinated strategies for supporter engagement and conversion.
• Collaborate with the Manager of Direct Response to design and implement online strategies for donor/activist acquisition.
• Work closely with the Manager of Direct Response and the Development Department to develop the narrative arc for the Center's integrated, multi-channel campaigns, including audience engagement plans, content creation, and timelines with ultimate goal of converting activists into donors and cultivating individual activists with the potential to become contributors to the Center.
• Develop and produce a monthly e-newsletter, ReproWrites.
• Implement and monitor test plans, campaign metrics, and analysis of online email engagement and website to report outcomes to supervisor and make recommendations to advance strategies and bolster the impact of the Center's work.
• Manage and maintain the Center's Customer Relationship Management system (Convio), including tracking data; ensuring the integrity of groups within Convio, that Convio and the Center's fundraising software, Raiser's Edge, are properly synced, and that the Center develops maximum flexibility and sophistication in using Convio as an engagement and fundraising tool (through development of segmentation strategies, etc.)
• Analyze current events and political environments to ensure that the Center is keeping up with rapidly shifting online discussions and traditional news and political cycles.

KNOWLEDGE, SKILLS & ABILITIES

• 5-7 years' experience working in online fundraising, advocacy, marketing, communications, and strategy, including: developing written content for email and the web; technical skills in web publishing and advanced knowledge of online content management systems (CRM and CMS) and HTML; and experience with producing web analytics.
• A clear grasp of donor and activist engagement strategies and their relationship to building a robust resource for online giving and advocacy; demonstrated experience in strategic online communications, positioning, problem-solving, and creative thinking.
• Strong writing, editing and proofreading skills; demonstrated ability to research, write, fact-check and edit a variety of communication pieces for target audiences with a minimal amount of supervision.
• Demonstrated ability to meet tight deadlines, work under pressure, handle simultaneous assignments and work within a team setting; and a strong commitment to reproductive rights and human rights.
• Commitment to the Center's mission, purpose, and values. Experience need not be in reproductive rights specifically although a background in health and/or legal advocacy is helpful.
• A bachelor's degree is required; an advanced degree in communications, journalism, or new media is highly desirable.

COMPENSATION

The Center offers a competitive salary commensurate with experience and a comprehensive benefits program.

HOW TO APPLY

Send cover letter, résumé, one writing sample and contact information for three references to (email preferred) 

resumes@reprorights.org

Note: Applicants must indicate "Manager of Online Advocacy and Engagement, their last name, and code 174" as the subject of emailed applications. Cover letter, résumé and writing samples should be sent as attachments. Please mention in your cover letter, where you saw this opportunity.

Mailing address:

Center for Reproductive Rights

Attn.: Manager of Online Advocacy and Engagement Code 174

120 Wall Street, 14th Floor

New York, NY 10005

The Center for Reproductive Rights is an equal opportunity employer, committed to inclusive hiring and dedicated to diversity in our work and staff. We strongly encourage candidates from all groups and communities to apply.